Comment est née l'idée d'un collier connecté ?

How did the idea for Jagger Lewis come about?

Without knowing it, It all started on May 1, 2014.

That day, we left for a few days for Easter vacation leaving Diesel in boarding school. It was the end of the day and we received a call from the boarding house manager who told us that he was at the veterinary clinic.

Diesel has a twisting stomach! He must be operated on urgently to save him.

The veterinarian then explains to us that if we do nothing, there is no chance of survival and that the operation is not without risk. Diesel has less than one chance out of two of getting out of it, you have to make up your mind within 5 minutes. It's May 1 and the amount of the operation is stalling... It's 1500€. As the whole family asked me what was going on, I explained to them and without hesitation, the decision was made to operate on Diesel.

48 hours later, our loulou is saved. Small dedication photo where as usual, we were treated to his sad little look that he will have had all his life.

Google buys Nest Labs

And, I am reading an article about the acquisition of Nest Labs by Google.

Nest is a smart connected thermostat to control the heating. No need to schedule every slot for the week, Nest automatically adjusts itself by learning from the whereabouts of the people in the household.

No particular trigger at that time, but the news stuck with me! There is the fun side of the product and the amount of the acquisition that will make me curious to read the article to the end. It is also, I think, the statement of Tony Fadell, one of the founders of Nest Labs, that will resonate with me.

“With the help of Google, Nest Labs will be even better positioned to build products that are simple, smart, that make life at home easier, and that have an impact on the world.”

Tony Fadell.

July 2015, Launch of Jagger & Lewis

And the trigger takes place between two friends.

Since 2007, Fredéric and I have been working together: Fredéric is the E-Commerce Director of Tape à l'Oeil and I manage the digital agency Naxeo, specialized in e-commerce and digital.

At the end of 2014, during a lunch, Frédéric told me about a project he had in mind; the idea of a GPS tracker to find your dog - NeverLost. Frédéric tickles me and asks me to go with him, but now is not the time.

Indefatigable Fred...

Fred continues to move forward and to reflect on his project. For my part, things are changing, Fred sees it and takes me into one of his brainstorming meetings. A lot of very interesting exchanges, a new way of working, the project remains very focused on a GPS tracker, and then, I share my experience with Diesel...

... Alex is on

I'm talking about Diesel's health problem, that we almost lost him in a few hours, and that this GPS tracker is missing something. I explain that with connected objects and Artificial Intelligence, we can do a lot of things, there are even thermostats that adjust themselves (yes yes), so why not offer a box who could monitor the dog's whereabouts, monitor its behavior and who could warn us in case of a problem...

The trigger had just taken place, we looked at each other, we knew we had something and the idea of Jagger and Lewis was born.

And why Jagger & Lewis?

We could have called it Fred & Alex and then, during these meetings, Fred's dog and cat were with us. There was Jagger, the dog, and Lewis, the cat.
Il y avait le chien, Jagger, et le Chat, Lewis.

Since 2015, we have been working with the sole idea of offering you a quality product that can help you keep your dog healthy.

Summer 2017, launch of our first connected necklace

A product dedicated to well-being only

For this first product, we spent nearly 3 years developing it since we started from scratch. It was necessary to write everything down and above all to succeed in making this idea of improving the well-being of the dog concrete. To achieve this, we will have set up a team dedicated to the design of the product by combining engineers, associated doctoral students in signal analysis and Artificial Intelligence and especially veterinary expertise in order to go in the right direction.

To achieve this, we will have the pleasure of having as part of the team Claude Beata, veterinarian specializing in animal behavior, ECVBM-CA graduate and coordinator of the University of Veterinary Psychiatry, author of several books who left his mark on the first years of Jagger Lewis.

During these first years, we will have the opportunity to participate several times at CES in Las Vegas in 2016, 2017 and 2018. TF1 newscast or even in the show Télématin with Yann Lavoix on France 2.

Revue de presse

On the occasion of CES 2017, our product will be rewarded with a “Stuff CES 2017 Wearable Tech Awards” rewarding the 10 best products of the show.

In 2019, we decided to launch a new version of our product, the necessary resources were important and we needed to find an investor to support us in this new key stage for Jagger Lewis. preserve the DNA of the first connected necklace by adding a major function expected by our customers, GPS.

Launch of the design of the current version of our GPS dog collar

A new stage and new challenges, the design of this new version will again require 3 years to offer you a product that meets the design standards of a product supported financially by Decathlon: Reliability, Robustness, Ease of use will be the keywords that will guide each of the decisions taken.

In the end, it is a product that includes the Best of GPS and 4G technology with a rich application that is very easy to use in terms of ergonomics. It was designed to provide you with an experience focused on your needs, easy to access.

Summer 2024, launch of marketing

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Now it's between you and the love of your life
Let history be written.

And as you have taken the time to go through our history so far, we have a little surprise in store for you...

49€ discount With the LOVEJAG promo code

for any purchase of a JAG S2 with Smartdock and a lifetime package

Click here